THE PRODUCT STORY
Every layer.
Built to sell the bite.
This self-initiated study explores the visual language of classic fast-food advertising. I built it layer by layer, from the soft bun and melted cheese to the grilled patty, with the goal of making a familiar product feel worth another look.
- Client
- Personal product study
- Year
- 2024
- Services
- Advertising hero imagery · Ingredient visualization · Look development
BUILD FROM ONE STRONG IMAGE
Need a hero visual
that can do more?
Send the product, packaging references and intended uses. I'll help create an approved visual direction that can grow into the rest of the launch.